After decades producing vitamin formulas for clients, the OnlyPure team was ready to step out on their own.
Unsure of where their product would fit into the market, I helped with brand positioning where we leaned into the world of aspirational maturity—not quite a full-fledged adult, yet no longer a teenager. We paired fun color gradients and hand-drawn illustrations with a classic serif type and clean layout to create a product that felt elevated, but not stuffy.
