When Maris Johannson decided to jump into the role of store owner by opening her own children’s boutique she knew it had to be a place where parents not only found quality pieces, but kids had the freedom to play and explore.

Together we created a brand that gives a nod to the hues of the southwest and plays on the cowboy roots of the name Broomtail, a toy horse Maris had as a kid. It’s a space where everyone is welcome and imaginations can run wild.

BRAND IDENTITY

COPYWRITING

COLLATERAL & PACKAGING DESIGN