In a world where wedding invitations come in two forms—inexpensive and standard or pricey and super custom—we wanted to fill the gap. I dove down the research hole and came out with 10 different bride personas that were then translated into complete wedding suites featuring a save the date, invitation, response card, details card, and thank you card. Each design needed to feel distinct, but also be able to fit a wide variety of name lengths and wedding details unique to each couple.
The photoshoot focused on a minimal style as to not overshadow the designs and was driven by light and shadow. To further explain the suite options to customers I designed a small zine to include with our sample pack.
Photography by Scott Snyder
