With a successful frame launch in their rearview, Artifact Uprising wanted to expand the line, but weren’t sure how. Having started my work life as an interior designer I often found frames to be visually heavy and formal, so we created something that would feel light and minimal.
Shot on location in California, we leaned into the casual, cool vibe. By showing the frames stacked and leaning up against walls we helped customers not feel so intimidated by the traditional idea of framing or worried that they’d end up with a dozen holes in their walls.
Photography by Scott Snyder
